2:15 PM – 3:00 PM
Coach has spent the past few years making a deliberate bet on strong cultural partnerships and building a brand that Gen Z didn’t just discover, but claimed as their own. In this conversation, Coach CMO Joon Silverstein, Spotify’s Global Head of Business Marketing Bridget Evans, and artist Troye Sivan sit down with Willa Bennett, Editor-in-Chief, Cosmopolitan + Seventeen, to explore what it actually takes to earn trust with a generation that has strong opinions and deeply values authenticity. They’ll unpack how self‑expression, shared identity, and real connection create the kind of loyalty that lasts.
10:30 AM – 11:30 AM
With his distinctive talent for conversation, British author and podcaster Jay Shetty turns interviews into compelling explorations of the human experience. Join us as the On Purpose host unpacks how meaningful dialogue shapes culture, creativity, identity, and purpose. Then watch the mindfulness master at work when he shares the stage with a very special guest for a candid discussion. Prepare for an intriguing session full of curiosity, candor, humor, and valuable cultural insight.
3:00 PM – 3:45 PM
In a world of endless scroll and distraction, the most impactful platforms don’t just capture attention, they create energy in culture. Join us as Spotify Co‑CEO Alex Norström sits down with singer‑songwriter Anderson .Paak to explore how music connects with fans on platform and in the real world. The session will reveal how brands can turn fan energy into something tangible - creating experiences that resonate, inspire and ensure every interaction is time well spent.
11:00 AM – 11:45 AM
To win today, brands need to do more than capture attention — they need to create desire. In this round‑robin session, musical guests EJAE and John Summit join chief marketers from GAP and LinkedIn to unpack the strategies that helped their companies move from capturing attention to inspiring true allegiance. Together, they’ll explore how brands harness culture, spark lasting connection, and turn audiences into loyal communities.
Beach is open. Daytime panels, meetings and more.
9AM - 12PM